College Football Playoff New Logo 2025: CFP Refreshed Branding Breakdown and Grade

via College Football Playoff

The College Football Playoff just dropped a refreshed logo and visual identity, and we have to be honest here. This is a pretty minimal update.

The CFP announced the changes with a full branding rollout, highlighting the new "Championship Gold" color, thicker bracket strokes, rounded corners, and a new typeface called "Video." Let's look at what they posted.

Old vs. New

Old Logo

New Logo

When you put them next to each other, the differences are subtle. The gold is warmer and more saturated now. The bracket strokes are slightly thicker with rounded ends instead of flat ones. The laces inside the football are a little different. But that's about it.

The Full Branding Breakdown

via College Football Playoff

Here's the official breakdown of everything that changed in the refreshed identity:

• Championship Gold: The color shifted from a bronze-ish gold to a richer, warmer gold. We actually like this change. It looks more premium and less dated.
• Thickened Bracket Strokes: The curved lines of the football mark are slightly thicker now. They say it better reflects the national championship trophy.
• Rounded Bracket Corners: The ends of the bracket strokes are now rounded instead of flat. It's a subtle touch.
• Video Typeface: The "CFP" lettering uses a new custom typeface called "Video." It's blocky, bold, and honestly looks very similar to the old lettering.

Our Grade

The gold is better. We'll give them that. "Championship Gold" is a clear upgrade over the older bronze tone, and it makes the mark feel more elevated and premium. But everything else is extremely minor.

If you're going to go through the trouble of announcing a full visual identity refresh, we want to see something that actually feels different. Thicker strokes and rounded corners are not going to move the needle for anyone. The typeface swap is basically unnoticeable to the average fan.

The gold color saves it from being a total non-event, but the rest of the changes are so minimal that we're not sure this needed its own press cycle. If you're going to change it, change it.

Frequently Asked Questions

Did the College Football Playoff change their logo? Yes. The College Football Playoff unveiled a refreshed visual identity in 2025. The update includes a new gold color called "Championship Gold," thicker bracket strokes on the football mark, rounded bracket corners, and a new custom typeface called "Video" for the CFP lettering.

What is the new CFP logo color? The new primary color is called "Championship Gold." It replaces the previous bronze-toned gold with a richer, warmer, more saturated gold. The CFP says the color is meant to convey premium quality, excellence, and achievement.

What font does the new CFP logo use? The refreshed CFP logo uses a custom typeface called "Video" for the three-letter CFP lockup. It is a bold, blocky font designed to give the brand a more modern and ownable visual system.

When did the College Football Playoff rebrand? The College Football Playoff revealed its refreshed logo and brand identity in 2025, ahead of the expanded 12-team playoff format's second season.

Is the new CFP logo a major change? Not really. The changes are subtle. The gold color is noticeably different, but the thicker strokes, rounded corners, and typeface swap are minor refinements that most fans will not immediately notice when comparing the old and new logos side by side.

What do you think of the refreshed CFP logo? Big upgrade, or barely noticeable? Let us know.