Screenshot via YouTube
The Chicago White Sox rolled out a custom alternate scorebug for Kids Day at Rate Field this week against the Washington Nationals, and the broadcast committed to the new look from first pitch to last out. The standard NBC Sports Chicago White Sox scorebug was swapped for a kid-friendly redesign that ran across the full game feed, a one-day visual identity moment that we wish more MLB teams would build into their schedules.
The alternate scorebug carries the same data layout as the regular White Sox graphic. Score, inning, count, outs, pitch clock, current batter and pitcher with stat lines underneath. Nothing about the function changes. What does change is the typography and the proportions, with rounded edges, a friendlier weight, and a slightly bigger team-logo presence on each side of the score. The Nationals W and the White Sox circle logo sit larger than usual against the score, which gives the graphic a cleaner, more readable feel from the upper deck or from a kid's seat at home.
The redesign extends to the full broadcast and not just the corner scorebug. The lower-third player graphic that runs when a hitter steps in carries the same matching treatment, with the player name in a heavier, kid-friendly typeface and the stat line cleanly broken out into season averages plus a series-to-date row.
Broadcast still via NBC Sports Chicago, surfaced on r/baseball by u/FadedToBeige
This is the kind of graphic package that should be a standard part of every MLB team's broadcast playbook. Themed days are already a real thing across the league. Kids Day, Mother's Day, Father's Day, Pride Night, opening day, jersey reveals. Every one of those days could carry a custom scorebug and a matching lower-third package the way the White Sox did here, and the cost to a broadcast partner of cutting one alternate template is genuinely low compared to the goodwill it builds with the audience showing up for the day.
The execution lands. The lower-third for James Wood is clean, the kid-friendly weight reads well on a smaller screen, and the broadcast did not flip back and forth between the regular graphics package and the alternate. It was the alternate package, all game.
The one thing keeping this from a higher grade is that the redesign still feels too close to the standard graphic. It is fun, but it could have been more fun. A full color treatment with a brighter palette, a Kids Day logo or mascot moment baked into the layout, or a typography swap that pushed past "rounded sans serif" into something more playful would have made the scorebug feel like a real event instead of an adjustment. The bones are there. The next round of these one-day graphics should turn up the volume.
For more on the design language across the league, see our 2026 MLB local TV scorebugs ranked piece.
Grade: A-
The White Sox built a custom scorebug for a single themed day and committed to it across the full broadcast. That is the right idea, executed cleanly, with room to push the visual personality further next time.