Best-Selling NBA Jerseys: Curry No. 1 All Season, Cooper Flagg Cracks the Top 10

The NBA releases its best-selling jersey list twice a season, and each one gets about a day of headlines. We keep every official list here and compare it to the last one, so you can see who is gaining as the 2026-27 season begins. We will add the next list the day it comes out.

The quick version: Stephen Curry led all season, the top six did not move between January and April, and rookie Cooper Flagg climbed into the top 10.

The 2025-26 NBA Jersey Sales Top 10

The NBA and the National Basketball Players Association put out a list at the midpoint (January 20) and the end of the regular season (April 13), based on sales at NBAStore.com and the Fanatics network.

Source: NBA and NBPA, April 13, 2026, compared with the first-half list of January 20, 2026.

The top six did not move at all between January and April. Cooper Flagg was the one rookie in the top 10, climbing from 11th to 9th. Tyrese Maxey slipped from 10th to 12th. On the team side, the Knicks passed the Lakers for the most merchandise sold over the full season.

One more NBA note from the summer: Fanatics said on July 30 that LeBron James' No. 23 Philadelphia 76ers jersey set its all-time record for sales in the first 48 hours after a player joins a new team, passing Ohtani's Dodgers debut. The next official NBA list is due around the middle of the 2026-27 season, in late January.

See also the MLB jersey sales tracker. See also the NFL jersey sales tracker.

The Bottom Line

The NBA's list is the steadiest of any league. Curry, Dončić, Brunson, Wembanyama, LeBron and Edwards held the same six spots from midseason to the finish. The movement is just below them, led by Flagg. With LeBron now in Philadelphia and setting a Fanatics record this summer, the 2026-27 midseason list in January could finally shake up the top.

Frequently Asked Questions

What is the best-selling NBA jersey?

Stephen Curry's Golden State Warriors jersey was No. 1 for the full 2025-26 regular season, on the list the NBA and NBPA released April 13, 2026.

Who is in the top 5 of NBA jersey sales?

Stephen Curry, Luka Dončić, Jalen Brunson, Victor Wembanyama and LeBron James.

Is Cooper Flagg's jersey a top seller?

Yes. Flagg's Mavericks jersey finished 9th for the season, up from 11th at midseason, the only rookie in the top 10.

What NBA team sells the most merchandise?

The Knicks finished first in team merchandise for 2025-26, passing the Lakers, who led at midseason. The Celtics, Warriors and Spurs rounded out the top five.

Did LeBron James' 76ers jersey break a sales record?

Fanatics said on July 30, 2026 that LeBron's No. 23 76ers jersey set its all-time record for sales in the first 48 hours after a player joins a new team, passing Shohei Ohtani's Dodgers debut. Fanatics did not release sales figures.

Where does Luka Dončić rank in NBA jersey sales?

Second, behind only Curry, on both the midseason and end-of-season lists for 2025-26. He was No. 1 the season before.

Whose NBA jersey sales went down?

Shai Gilgeous-Alexander slipped from 7th to 8th, Nikola Jokić from 9th to 10th and Tyrese Maxey from 10th to 12th between January and April.

Who rounds out the NBA jersey sales top 15?

After the top 10 came Kevin Durant, Tyrese Maxey, Devin Booker, Cade Cunningham and LaMelo Ball.

How does the NBA measure jersey sales?

The list ranks jersey sales on NBAStore.com and the Fanatics network of sites, and is released jointly by the NBA and the National Basketball Players Association.

When is the next NBA jersey sales list?

The NBA usually releases a midseason list in late January and an end-of-season list in mid-April. The next one should be around January 20, 2027.