Best-Selling NFL Jerseys: Josh Allen Takes No. 1, Drake Maye Debuts at No. 2

The NFL Players Association releases its top-selling player list a couple of times a year, and each one gets about a day of attention. We keep every official list here and compare each new one to the last, so you can see whose jersey is rising. The fall list is due soon, and we will add it the day it comes out.

The quick version: Josh Allen jumped from 6th to No. 1, Drake Maye debuted at No. 2, and four of the top 10 are new.

The NFL Jersey Sales Top 10

The NFL Players Association's year-end list, released June 9, covers March 1, 2025 through February 28, 2026. It counts all licensed player merchandise, not only jerseys, from more than 85 licensees, online and in stores.

Source: NFLPA Top 50 Player Sales, released June 9, 2026, compared with the 2024 year-end list.

Four players are new to the top 10, and three of them are quarterbacks. Drake Maye landing at No. 2 is the headline, and he gets a primetime-worthy look this weekend: the Patriots wear the red Pat Patriot throwback against the Raiders on Sunday. Micah Parsons made the top 10 for the second straight year while changing teams, from the Cowboys to the Packers, which is the kind of move that sends a whole new set of jerseys into the market.

Ranks 11 through 20 were Bo Nix, Christian McCaffrey, Justin Jefferson, Aidan Hutchinson, T.J. Watt, Jahmyr Gibbs, Amon-Ra St. Brown, Brock Purdy, Lamar Jackson and C.J. Stroud. The NFLPA usually releases a second list in the fall covering the spring and summer, and we will add it here when it drops.

See also the MLB jersey sales tracker. See also the NBA jersey sales tracker.

The Bottom Line

The NFL list moves more than any other league's. Four new players broke into the top 10 in one year, three of them quarterbacks, and last year's No. 1, Saquon Barkley, slid to third. Keep an eye on the NFLPA's fall list: with Maye and the Patriots rolling, he has a real shot at No. 1.

Frequently Asked Questions

What is the best-selling NFL jersey?

Josh Allen of the Buffalo Bills was No. 1 on the NFLPA's year-end Top 50 Player Sales list released June 9, 2026, covering March 2025 through February 2026.

Who is in the top 5 of NFL jersey sales?

Josh Allen, Drake Maye, Saquon Barkley, Jaxon Smith-Njigba and Jayden Daniels.

Where does Drake Maye rank in NFL jersey sales?

Second, behind only Josh Allen, in his first appearance in the top 10.

Where does Patrick Mahomes rank in jersey sales?

Sixth on the 2026 year-end list, down from second the year before.

Who had the best-selling NFL jersey last year?

Saquon Barkley of the Eagles was No. 1 on the year-end list released in June 2025. He finished third this year.

Which NFL players are new to the top 10 in sales?

Drake Maye, Jaxon Smith-Njigba, Caleb Williams and Jordan Love.

Is Micah Parsons still a top-selling player after his trade?

Yes. Parsons finished 10th as a Packer after finishing 9th as a Cowboy the year before.

Who made the NFL sales top 20?

After the top 10 came Bo Nix, Christian McCaffrey, Justin Jefferson, Aidan Hutchinson, T.J. Watt, Jahmyr Gibbs, Amon-Ra St. Brown, Brock Purdy, Lamar Jackson and C.J. Stroud.

Does the NFLPA list only count jerseys?

No. The year-end list counts all licensed player merchandise, including jerseys, shirts and collectibles, from more than 85 licensees, online and in stores. The NFLPA's fall list has sometimes counted jerseys only, so we label each list by what it measures.

When is the next NFL jersey sales list?

The NFLPA usually releases a fall list covering the spring and summer. Last year's came out September 8 and the year before on November 26, so the next one should arrive within weeks. The next year-end list is due around June 2027.